الوصف
Job Description: Head of Marketing
Location: Muscat, Sultanate of Oman
Industry: Healthcare – Private Speciality Hospital
Experience Required: 5–10 Years
Job Overview
We are seeking an experienced and dynamic Head of Marketing for a leading private speciality hospital in Muscat, Oman. The ideal candidate will have a strong background in healthcare marketing, proven leadership capabilities, and a thorough understanding of the Omani healthcare market.
Key Responsibilities
Develop and implement comprehensive marketing strategies to enhance the hospital’s brand visibility and market presence.
Lead marketing campaigns to promote the hospital’s medical services, specialities, and healthcare offerings.
Identify new business opportunities and develop strategies to increase patient acquisition and retention.
Build and maintain relationships with corporate clients, insurance providers, referral partners, and other healthcare stakeholders.
Oversee digital marketing, social media, advertising, public relations, and promotional activities.
Conduct market research and competitor analysis to identify growth opportunities.
Manage the marketing budget and evaluate campaign performance against business objectives.
Collaborate with hospital management, medical teams, and other departments to achieve organisational goals.
Eligibility Criteria
5–10 years of relevant marketing experience, preferably in the healthcare or hospital sector.
Prior healthcare industry experience in Oman is mandatory.
A valid Oman driving licence is mandatory.
Strong knowledge of the Omani healthcare market and patient engagement strategies.
Excellent communication, negotiation, leadership, and team management skills.
Proven ability to develop and execute effective marketing strategies.